Neffa
Decorate the World
Why do things look the way they do? Why are televisions predominantly black and fridges white? Why do people simply accept that? Neffa, doing things just that bit differently, believes that objects should be more personal, and indeed càn be. Neffa uses attractive hues and striking prints to brighten the world in a personal and contemporary way. The possibilities are endless and our ambition has no bounds: we decorate the world and even draw in the clouds.
The design style of Aniela Hoitink, the driving force behind Neffa, can be described as graphic. Aniela uses checks, stripes and graphic patterns to create unique artworks that give products an appeal of their own. Neffa’s activities fall into two categories: ‘Projects’ and ‘Freelance’.
Projects
Neffa does not just design artworks, it also continually looks for new ways to use them. Creative ideas, different approaches, unexpected objects: Neffa draws its inspiration from everywhere and uses it to create beautiful things. Beautiful things that are just that bit different. Because plain is plainly not good enough.
Freelance
Neffa also concentrates on designing clothing and print collections. The beautiful and balanced collections for companies such as Gaastra, Tommy Hilfiger and Sapph Lingerie are the result of years of experience in print design and as a colourist. Besides clothes, Neffa also focuses on interior textiles in the broadest sense.
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